Everyone with a website wants to get the best results possible in a search engine. That is where ethical search engine optimization (SEO) comes into play. Search engine optimization manipulates a site by matching up the keywords to what will register the highest in a search engine search. While it seems simple enough, not every method used for search engine optimization is on the up and up. Some of the practices are underhanded and can end up with a page being banned from showing up in a search. There are ethical SEO techniques that can get good results for the client.
SEO Content: Don’t fall for tall claims from SEO agencies that they have the best copywriting hands on deck. Check their content as a sample. Shabby, grammatically incorrect, academically written blocks of texts etc that has been passed off as SEO copy can be another sign that this is not the firm you had been looking for, irrespective of how affordable the packages can be.
Often business owners are so intent on wanting the best for their Company that they automatically assume that they are getting the best SEO consulting firms if they are paying the top dollar. This is certainly not the case. You should have no difficulty finding a very reasonably priced SEO that offers great service and are reputable.
Meaning: “What happens when a user arrives to your site is not our business and we don’t understand much about usability or what it takes to generate a booking on a travel website”.
Have you ever come across sites selling 1,000 links for a very affordable fee? How about unsolicited email offering to grow your links 500 for just $5.00? Google and other search engines frown upon the practice and they show their displeasure in a bad way: you will see your rankings fall faster than a boulder off a cliff. Or worse, Google may even ban your site.
The best friend hat. Acting like you’re already friends with someone can be a great method of building relationships. In business, people tend to be very formal. When trying to build links, though, you have to melt the ice a little. Approaching someone in a genuinely friendly manner can work real miracles. Note the word ‘genuine’ here. Approaching someone with fake, saccharin friendliness is a path to failure.
Review their Past clients Record: What you could do is you could ask the client companies how their experience with the SEO Company was and take action accordingly. Search the keywords online and see where it ranks. If it has high rankings, it will mean the company has been effective.