The other day, my wife forced me to do something that has a lot to do with the success of your dental marketing. Want to know what my wife forced me to do?
As you will be able to satisfy your new patients with your services, then there would be a very big possibility that the number of patients that you have set for in a month will increase in number. through their referrals. They would come up with ideas of introducing you to their friends, relatives, etc. Your patient would say, “Hey, I’m very satisfied with the services that my dentist gives me. so maybe I would introduce them to my family and friends!” Through this, you surely be able to be more successful in your dental marketing services business!
Now, back to that patient sitting on their bum in your chair. Here’s what I have noticed: In the practice of one of my clients, there are these little wooden tables in each operatory. They have magazines on them. (Yes, current month and year, and yours should be too, if you have them laying around.) Here’s my thought – Instead of letting people look at a magazine, they should look at my clients marketing message!
Walking is also the best way to reduce stress, take the time to breathe and reflect on life. These are all things that make you eat less by the way, on top of the actual action of walking which burns a ton of calories.
You can go to the town meetings and meet the people there. Most small towns have informal town meetings and these are excellent occasions to meet the local politicians and residents. Attending the school board meetings will also get you seen around town. The more often that the people see your face the quicker they will build trust in you and start coming to see you.
And you send out a press release to launch your Free Report. That’s because you want to “tie in” to the Paris Hilton Vegas Coke Scandal. to promote your dental practice.
Your practice’s marketing strategy needs to be laid out in the right sequence and you should have some idea of budget when you write it. “Run a series of 30 second TV ads during the Superbowl” might sound like a good thing to do but can you afford it? On the other hand, when you build your practice marketing strategy you mustn’t try to cut corners. If you don’t promote heavily, it doesn’t matter how good your product or service is, no one will know about it and you will go broke.
Your dental practice brand not only looks more congruent this way, but you also no longer need to test and try “new” things. Find a solid message, and adapt it to every market and media you can.